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uptraded (Winner of Austrian State Price for young Commercial Producers)

For the uptraded Valentine’s Commercial, I thought of an unconventional love story that mirrors the app’s clothing swap mechanics and playful swipe-and-match concept. The commercial highlights the excitement of swapping clothes, turning fashion into a fun and unexpected experience.

This creative approach earned the Austrian Star Prize for Young Commercial Producers.

© 2022 Verena Sparer

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