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100 years of Voelkl

Narrative

Story & Narration

For Voelkl's 100th birthday, I chose to tell a story from the ski's point of view, giving the brand's rich history a sense of wonder and playfulness. By personifying the ski, I wanted to highlight its journey through decades of innovation and change, offering a fresh perspective on the brand’s legacy.

Working with a talented team, we brought this vision to life with distinctive, visually striking imagery, creating an experience that captures the dynamic spirit of both the brand and the sport.

© 2022 Verena Sparer

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